RED DSMC specs detailed, prices start at $28,000 for EPIC-X, lower-end Scarlet still

[SyN]

epiclolz..

[proffesso]

Originally Posted by FB008

Sarcasm, people

Epic as in huge price tag, which isn't a good thing. Or it will just keep the fanbois dreaming.

im not sure im following. are you being serious that you think its got a huge price tag?

[SyN]

Originally Posted by proffesso

im not sure im following. are you being serious that you think its got a huge price tag?

its undeniable its got a high price tag. $28k is a lot of money
i appreciate it may be good value to its competitors, but its by no way cheap. no normal household can afford one for a hobby.

[proffesso]

Originally Posted by SyN

its undeniable its got a high price tag. $28k is a lot of money
i appreciate it may be good value to its competitors, but its by no way cheap. no normal household can afford one for a hobby.

its not, and never was targeted at households, so I cant understand why there is surprise at the pricing.

[SyN]

there isnt much suprise at all
everyone knows its designed for serious/commercial work

[phreeky82]

I'm just glad it's $28k so I don't have to put up with people posting the video equiv of "brick wall" shots, whatever that may be.

It may seem overpriced to some, but it's not a product that has/can take advantage of large scale production - the features and capabilities will always seem lacking for the price when compared to products that are mass scale.

[Dark_Ernie]

Originally Posted by phreeky82

I'm just glad it's $28k so I don't have to put up with people posting the video equiv of "brick wall" shots, whatever that may be.

It may seem overpriced to some, but it's not a product that has/can take advantage of large scale production - the features and capabilities will always seem lacking for the price when compared to products that are mass scale.

Sorry I might just be pants-on-head retarded..but it seems like youre saying it IS good value and straight away say its NOT?

This is a PROFESSIONAL FILM CAMERA. This is not a home camera. This is not a consumer camera. This is not a 'prosumer' camera. This is a camera designed to be used in making high quality film.

The people who need it KNOW they need it, the people who arent sure if they need it DONT need it.

There is absolutely NOTHING in the market that comes even close to comparing to the products RED makes when you look at what youre getting for the relatively tiny price youre paying.

[methd]

I sense a business opportunity for this. There seems to be a lot of interest from the serious-but cant quite afford it market. If one of us here were to buy one and rent it out.. what would the asking daily rate be?

[FB008]

Originally Posted by methd

I sense a business opportunity for this. There seems to be a lot of interest from the serious-but cant quite afford it market. If one of us here were to buy one and rent it out.. what would the asking daily rate be?

Well it depends on how quickly you'd want to make your money back?

I dunno what the hiring rates are for camera gear, but assume the rate is a % of it's current market value, and extrapolate from there perhaps?

[methd]

Originally Posted by FB008

Well it depends on how quickly you'd want to make your money back?

I dunno what the hiring rates are for camera gear, but assume the rate is a % of it's current market value, and extrapolate from there perhaps?

based on still camera equipment, the going rate is around 3-5% the value of the equipment per day and cheaper if hired for longer.

If the total package costs about 50k, then a $800 - $1k a day rate would be pretty good roi depending on frequency of hire.

[phreeky82]

Originally Posted by Dark_Ernie

Sorry I might just be pants-on-head retarded..

Must be

but it seems like youre saying it IS good value and straight away say its NOT?

I've read over that post and it seems to make sense to me.

I wasn't saying it IS or ISN'T good value. I was simply stating that pro gear (in most industries) almost always appears expensive to the general consumers for the benefits it offers.

[wisie]

Originally Posted by methd

I sense a business opportunity for this. There seems to be a lot of interest from the serious-but cant quite afford it market. If one of us here were to buy one and rent it out.. what would the asking daily rate be?

A local guy did similar with the previous RED system while the dollar was good last time round and has paid for it plus more through renting.

Do it

[Dark_Ernie]

Originally Posted by phreeky82

but it's not a product that has/can take advantage of large scale production - the features and capabilities will always seem lacking for the price when compared to products that are mass scale.

Originally Posted by phreeky82

Must be
I've read over that post and it seems to make sense to me.

I wasn't saying it IS or ISN'T good value. I was simply stating that pro gear (in most industries) almost always appears expensive to the general consumers for the benefits it offers.

You said its not a product that has or can take advantage of large scale production...um...you dont see film as a large scale production?

Few places in Aus already rent em out - I believe Panavision in Syd rents em out as do a few other places...from memory they go for a couple thousand a day? However there isnt much point in renting it out if you dont know how to work with it yourself since the client will be unable to get support from RED HQ since they did not purchase the camera.

A lot of the places that offer rental plus DIT and DOP services since its a very different sort of camera to shoot on.

[phreeky82]

Originally Posted by Dark_Ernie

You said its not a product that has or can take advantage of large scale production...um...you dont see film as a large scale production?

Haha, I mean "large scale production" as a physical, factory type thing actually making the cameras themselves. You know, thousands (millions?) of 5Ds are made by Canon, how many of these RED cameras will be built?

[fancourt]

Originally Posted by FB008

Well it depends on how quickly you'd want to make your money back?

I dunno what the hiring rates are for camera gear, but assume the rate is a % of it's current market value, and extrapolate from there perhaps?

Basic kit is ~$800 per day. excluding lenses, follow focus etc.
Then get a nice cooke s4 lens kit for ~$1500.
Not good business idea however, as the red rental market is already saturated, and unless your able to provide support, have backups, your business might not last too long, good for owner/operators however.
Red rentals have a high % of current market value compared to other cameras at the moment, I've been told that most camera houses see it as having a slightly shorter life span than others hence the need for a quicker roi. These camera's also become overly complicated with a DIT, in fact DIT's are useless on set as the gamma/colour spaces provided are pretty bad. We've found the best results is to use it like a film camera and treat the r3d's as digital neg. That needs to be processed properly then graded with a skilled colourist.

@ Athiril, your points are noted, but they're still all academic to me, and have no grounding in the practical real world scenarios that I encounter in my working life. I don't care what a camera measures in a lab, I care for how it looks, how it grades up and what it can do for me and my clients.

Anyway, if the camera does half of what its advertised to do, its still a massive bargain, I just have enough experience with it and similar camera's to know that its not that revolutionary in terms of image quality. Its just shifted price points and accelerated the move into file based acquisition at the big end of town.