What do you think of my new logo?

deepspring · 16th July 2012, 10:23 PM

I've been playing with the idea of working for myself for a while now, and decided to draw up a new logo for the fun of it...

Originally I started off with a camera lens front element, but found that had already been done to death. Then I looked for human eye logos, that was done to death as well. Then looked at... bah screw the story... here is the damn image:

Click to view full size!

Self Critique: It's a little over the top in the red department. May be a little agressive for some people. The "Papyrus" font and duo-toned text is a little cheesy.

Anyway let me know your thoughts...

Lukenet · 16th July 2012, 11:28 PM

RED is aggressive colour and may make some people turn off. Have you tested it on various colour backgrounds?

You may find it hard to reproduce in different media they way you want it to look. i.e. embroidering, print and icon wise for a shortened version.

It does not scream photography to me. I had to read the very small text to understand what you were offering. At first I was thinking it was a makeup product.

That is my first thoughts..

omghi · 16th July 2012, 11:42 PM

I don't really understand the font choice. I don't know anything about your business though, what about papyrus makes it a good choice to represent your work?

To be brutally honest I would probably avoid a graphic design business that used papyrus in its logo. It has been done to death and is available on every computer so used by every amateur, I would be expecting something more contemporary from a professional graphic design business representing themselves through their logo.

Besides that papyrus is hard to read at small sizes.

breno · 17th July 2012, 6:51 AM

As the guys above had said, also to go even further...your studios name 'Deep Spring' isn't that a beverage? Reason why I brought it up is because my mind thinks of water or soft drink when I see your logo.
Don't really know if that's a bad thing or not though...

deepspring · 17th July 2012, 3:40 PM

Quote:

Originally Posted by Lukenet

RED is aggressive colour and may make some people turn off. Have you tested it on various colour backgrounds?

You may find it hard to reproduce in different media they way you want it to look. i.e. embroidering, print and icon wise for a shortened version.

It does not scream photography to me. I had to read the very small text to understand what you were offering. At first I was thinking it was a makeup product.

That is my first thoughts..

Fair points.

Quote:

Originally Posted by omghi

I don't really understand the font choice. I don't know anything about your business though, what about papyrus makes it a good choice to represent your work?

To be brutally honest I would probably avoid a graphic design business that used papyrus in its logo. It has been done to death and is available on every computer so used by every amateur, I would be expecting something more contemporary from a professional graphic design business representing themselves through their logo.

Besides that papyrus is hard to read at small sizes.

Yeah I agree. I am going to change the font shortly to something a little more readable and less gay.

Quote:

Originally Posted by breno

As the guys above had said, also to go even further...your studios name 'Deep Spring' isn't that a beverage? Reason why I brought it up is because my mind thinks of water or soft drink when I see your logo.
Don't really know if that's a bad thing or not though...

I don't have a studio... yet. I'm still working for the man.

I get the "deepsping?! isn't that a bottled water company?!" a lot.

The name ("deepspring") actually came from an old hobby farm my family had when I was growing up, called "Deepspring" which is out at Cooks Gap (near Ulan NSW).

deepspring · 17th July 2012, 6:57 PM

Here is the logo with different color backgrounds:

Click to view full size!

I changed the font and got rid of the duo-toned "deepspring" in favor of a monotone color.

breno · 17th July 2012, 6:58 PM

The white and orange ones are my fave

KriiV · 17th July 2012, 7:20 PM

I think the white one looks the best.

The font that is used: Papyrus. It is used way too much and just looks homemade. Have a look on dafont.com for some better ones.

Without reading the small text, I honestly thought it was something to do with beauty or makeup.

Deliverancexx · 17th July 2012, 7:31 PM

Of those six, I think the red is the worst, followed closely by the colour to it's left.
I do like the circle object that makes up the iris of the eye but don't like the speckled frame of the eye, just looks like it was done with the spray can tool in MS Paint sorry.

esaitchkay · 17th July 2012, 7:59 PM

it looks nicer without the eye thing, imo.

deepspring · 17th July 2012, 9:20 PM

Quote:

Originally Posted by breno

The white and orange ones are my fave

I like the white one as well.

Quote:

Originally Posted by KriiV

I think the white one looks the best.

The font that is used: Papyrus. It is used way too much and just looks homemade. Have a look on dafont.com for some better ones.

Without reading the small text, I honestly thought it was something to do with beauty or makeup.

I ditched "Papyrus" for "Futura Medium".

LOL @ the beauty or make up remark.

Quote:

Originally Posted by Deliverancexx

Of those six, I think the red is the worst, followed closely by the colour to it's left.
I do like the circle object that makes up the iris of the eye but don't like the speckled frame of the eye, just looks like it was done with the spray can tool in MS Paint sorry.

Yeah fair cop. I'll post new logo design shortly without the EYE.

Quote:

Originally Posted by esaitchkay

it looks nicer without the eye thing, imo.

As above.

deepspring · 17th July 2012, 9:49 PM

Ok here is another attempt. I only kept the iris.

Click to view full size!

breno · 18th July 2012, 4:43 AM

Yeah i think thats fantastic mate, much nicer and more refined. I like the white and the grey one, maybe try a shade lighter with the grey?

Deliverancexx · 18th July 2012, 5:01 AM

Quote:

Originally Posted by deepspring

Ok here is another attempt. I only kept the iris.

pix

Much better. I like them all really.

Frostex · 18th July 2012, 8:47 AM

Just my own opinion, but i like the duo-colour for the text better.

When i first read the mono-colour i read "depressing" and had to do a double take and realised it still said "deep spring"

16th July 2012, 10:23 PM	#1
deepspring Member Join Date: Jul 2002 Location: No Where Posts: 3,244	What do you think of my new logo? I've been playing with the idea of working for myself for a while now, and decided to draw up a new logo for the fun of it... Originally I started off with a camera lens front element, but found that had already been done to death. Then I looked for human eye logos, that was done to death as well. Then looked at... bah screw the story... here is the damn image: Click to view full size! Self Critique: It's a little over the top in the red department. May be a little agressive for some people. The "Papyrus" font and duo-toned text is a little cheesy. Anyway let me know your thoughts...

16th July 2012, 11:42 PM	#3
omghi Member Join Date: Nov 2004 Posts: 748	I don't really understand the font choice. I don't know anything about your business though, what about papyrus makes it a good choice to represent your work? To be brutally honest I would probably avoid a graphic design business that used papyrus in its logo. It has been done to death and is available on every computer so used by every amateur, I would be expecting something more contemporary from a professional graphic design business representing themselves through their logo. Besides that papyrus is hard to read at small sizes. Last edited by omghi; 16th July 2012 at 11:44 PM.

17th July 2012, 6:51 AM	#4
breno Member Join Date: May 2011 Location: Across the gulf Posts: 725	As the guys above had said, also to go even further...your studios name 'Deep Spring' isn't that a beverage? Reason why I brought it up is because my mind thinks of water or soft drink when I see your logo. Don't really know if that's a bad thing or not though... __________________ [Logitech 'G' Owners Club Member #785] Now is the time for repentance... As we face distress we must not lose hope and press on, TRIUMPH AWAITS!

17th July 2012, 6:58 PM	#7
breno Member Join Date: May 2011 Location: Across the gulf Posts: 725	The white and orange ones are my fave __________________ [Logitech 'G' Owners Club Member #785] Now is the time for repentance... As we face distress we must not lose hope and press on, TRIUMPH AWAITS!

17th July 2012, 7:20 PM	#8
KriiV Member Join Date: Feb 2011 Location: Melbourne, Australia Posts: 1,054	I think the white one looks the best. The font that is used: Papyrus. It is used way too much and just looks homemade. Have a look on dafont.com for some better ones. Without reading the small text, I honestly thought it was something to do with beauty or makeup. __________________ Intel Core i7 3820 \| Asus Rampage IV Formula \| G.Skill 16GB 1600Mhz \| Gigabyte GTX680 \| Cosmos S (Modded) \| Corsair H60 \| HX1000W \| Intel 40GB SSD \| 3x1TB WD Caviar Black \| 2x Acer X243H \| KRK Rokit 6 Studio Monitors \| Logitech G9x \| Filco Majestouch 2 (Cherry Blues) Blank Keycaps \|

16th July 2012, 11:28 PM	#2
Lukenet Member Join Date: Oct 2002 Location: Brisbane Posts: 503	RED is aggressive colour and may make some people turn off. Have you tested it on various colour backgrounds? You may find it hard to reproduce in different media they way you want it to look. i.e. embroidering, print and icon wise for a shortened version. It does not scream photography to me. I had to read the very small text to understand what you were offering. At first I was thinking it was a makeup product. That is my first thoughts..

17th July 2012, 6:57 PM	#6
deepspring Member Join Date: Jul 2002 Location: No Where Posts: 3,244	Here is the logo with different color backgrounds: Click to view full size! I changed the font and got rid of the duo-toned "deepspring" in favor of a monotone color.

17th July 2012, 7:31 PM	#9
Deliverancexx Member Join Date: Apr 2007 Location: 3121 VIC Posts: 1,104	Of those six, I think the red is the worst, followed closely by the colour to it's left. I do like the circle object that makes up the iris of the eye but don't like the speckled frame of the eye, just looks like it was done with the spray can tool in MS Paint sorry. __________________ Apple MacBook Air 13" Apple iPhone 4

17th July 2012, 7:59 PM	#10
esaitchkay Member Join Date: Sep 2009 Location: NSW 2145 Posts: 188	it looks nicer without the eye thing, imo. __________________ http://esaitchkay.net Intel 2600K, MSI 6870, ASUS P867 PRO, 4x2GB 1600MHZ G. Skill Ripjaws, Silverstone RV01, Seasonic M12 700W

17th July 2012, 9:49 PM	#12
deepspring Member Join Date: Jul 2002 Location: No Where Posts: 3,244	Ok here is another attempt. I only kept the iris. Click to view full size!

18th July 2012, 4:43 AM	#13
breno Member Join Date: May 2011 Location: Across the gulf Posts: 725	Yeah i think thats fantastic mate, much nicer and more refined. I like the white and the grey one, maybe try a shade lighter with the grey? __________________ [Logitech 'G' Owners Club Member #785] Now is the time for repentance... As we face distress we must not lose hope and press on, TRIUMPH AWAITS!

18th July 2012, 8:47 AM	#15
Frostex Member Join Date: Aug 2007 Location: Melbourne Posts: 618	Just my own opinion, but i like the duo-colour for the text better. When i first read the mono-colour i read "depressing" and had to do a double take and realised it still said "deep spring"