Real estate redesign

GetSmart · 20th September 2009, 10:40 PM

Doing a redesign for a friends firm. Their logo is pretty dated unfortunately. Constructive criticism/feedback very much welcome!

old:
http://www.2ndavenuerealty.com.au/

new:

Dexamenus · 20th September 2009, 10:43 PM

definitely needs an update, i like how you incorporated the original signpost design for the new one, looks much more modern and IMHO catches your eye more.

i would say get rid of the old logo, it looks out of place there.

great work though

there would be much more chance of my using a company with the new site than the old

GetSmart · 20th September 2009, 11:02 PM

Yea, may ditch the old logo, or at least change the opacity so it isn't so overbearing. Their colour scheme is completely off, that disgusting teal with the bright read. I compromised with blue and red and having the essence of the logo still preserved with the sign post up the top.

Looking forward to showing them.

Knight Of Nih · 21st September 2009, 5:00 PM

good job. your on the right path.

Cornflake · 21st September 2009, 5:12 PM

Looks fine except that the text on the street signs is at the wrong angle on a few of them, and are the letters intentionally out of place?

yoink · 21st September 2009, 5:18 PM

Lose the weird angle...

GetSmart · 22nd September 2009, 11:03 AM

Quote:

Originally Posted by yoink

Lose the weird angle...

Weird angle?

purehybrid · 22nd September 2009, 11:17 AM

Is it an optical illusion due to the angle, or are the signs sort of bent? The text doesn't seem to be completley straight either, and doesn't perfectly match the signs angle... It is sorta killing the whole design for me.

sparz14 · 22nd September 2009, 12:33 PM

it looks like u scewed the images instead of creating text, then rotating?

yoink · 22nd September 2009, 1:51 PM

Quote:

Originally Posted by GetSmart

Weird angle?

Of the street signs - the angle doesn't add anything to the design, only makes it awkward to look at.
The idea of using street signs is good though.

hosh0 · 22nd September 2009, 2:18 PM

Yeah the stree signs need to be re done, good idea just doesn't work at taht angle.

Also some of the text in the street signs isn't even straight?? I mean one letter is higher and the next letter is lower? Just look at the words contact us.

Other than that smalls tuff good design man.

GetSmart · 22nd September 2009, 3:19 PM

Thanks for the feedback

Any better?

Straight with no stretch?
http://img198.imageshack.us/img198/9926/normc.jpg

Straight with stretch?
http://img32.imageshack.us/img32/8718/stretchu.jpg

Cornflake · 22nd September 2009, 3:21 PM

Looks better but the signs are still wavy and not straight

20th September 2009, 10:40 PM	#1
GetSmart Member Join Date: Feb 2004 Location: Brisbane Posts: 2,025	Real estate redesign Doing a redesign for a friends firm. Their logo is pretty dated unfortunately. Constructive criticism/feedback very much welcome! old: http://www.2ndavenuerealty.com.au/ new:

20th September 2009, 10:43 PM	#2
Dexamenus Member Join Date: Nov 2008 Location: Adelaide Posts: 780	definitely needs an update, i like how you incorporated the original signpost design for the new one, looks much more modern and IMHO catches your eye more. i would say get rid of the old logo, it looks out of place there. great work though there would be much more chance of my using a company with the new site than the old __________________ Eh! ça va la vache? flickr \| fasterlouder \| redbubble

21st September 2009, 5:00 PM	#4
Knight Of Nih Member Join Date: Mar 2003 Location: Darwin Posts: 389	good job. your on the right path. __________________ Worlds Hottest Pepper Scoville Scale Growing Chillies

21st September 2009, 5:18 PM	#6
yoink Member Join Date: Feb 2002 Posts: 3,057	Lose the weird angle... __________________ Over 200 trades and counting! BatteryFree Mouse! Where is your avatar? Fake Memory Cards Paxjs vobiscum!

22nd September 2009, 11:17 AM	#8
purehybrid Member Join Date: Sep 2004 Location: Melbourne Posts: 3,853	Is it an optical illusion due to the angle, or are the signs sort of bent? The text doesn't seem to be completley straight either, and doesn't perfectly match the signs angle... It is sorta killing the whole design for me. __________________ i7 920 / 6gb / 460gtx OC Completed trades ($3,750+ total) - Hotdog_Hotdog, mecka, dimsyrak, MotoMan, [MadHatteR], melbnut, crag_v, jimmytim903, Quittersss, Azzan [/URL]

20th September 2009, 11:02 PM	#3
GetSmart Member Join Date: Feb 2004 Location: Brisbane Posts: 2,025	Yea, may ditch the old logo, or at least change the opacity so it isn't so overbearing. Their colour scheme is completely off, that disgusting teal with the bright read. I compromised with blue and red and having the essence of the logo still preserved with the sign post up the top. Looking forward to showing them.

21st September 2009, 5:12 PM	#5
Cornflake Member Join Date: Jun 2006 Location: Sydney Posts: 1,193	Looks fine except that the text on the street signs is at the wrong angle on a few of them, and are the letters intentionally out of place?

22nd September 2009, 12:33 PM	#9
sparz14 Member Join Date: Mar 2007 Location: BRISBANE northside! Posts: 838	it looks like u scewed the images instead of creating text, then rotating? __________________ . 3570k // z77x-ud3h // 460GTX// 16gb 1600mhz ddr3 // CM gx750 // corsair h100 // 120gb ssd, 2tb sata3

22nd September 2009, 2:18 PM	#11
hosh0 Member Join Date: May 2007 Location: Sydney N.S.W Posts: 5,222	Yeah the stree signs need to be re done, good idea just doesn't work at taht angle. Also some of the text in the street signs isn't even straight?? I mean one letter is higher and the next letter is lower? Just look at the words contact us. Other than that smalls tuff good design man. __________________ IRWA (I'd Rather Walk Alone) In God we trust, all others we virus scan.

22nd September 2009, 3:19 PM	#12
GetSmart Member Join Date: Feb 2004 Location: Brisbane Posts: 2,025	Thanks for the feedback Any better? Straight with no stretch? http://img198.imageshack.us/img198/9926/normc.jpg Straight with stretch? http://img32.imageshack.us/img32/8718/stretchu.jpg Last edited by GetSmart; 22nd September 2009 at 3:38 PM.

22nd September 2009, 3:21 PM	#13
Cornflake Member Join Date: Jun 2006 Location: Sydney Posts: 1,193	Looks better but the signs are still wavy and not straight