It's not that bad. It's effectively pretty close to a stock 1080. I'm interested to see what the AIB prices run at - without all the silly discounting on multiple products. Would you pay ~$650-700AUD for stock 1080 performance? That's really not that bad. I think the real worry is that these will have virtually no headroom whatsoever. Good luck trying to maintain the boost clocks on the air cooled versions.