Shhhhh, you'll attract them. To be fair to Nvidia, it's not across their entire range, and they actually have the performance to back it up. One thing. This will be great for people who are traditionally budget conscious and don't have a G-Sync monitor, but for people at the mid-high to high end that do, it's less attractive when there will be 1080Ti cards on the second hand market that are still dropping in price. The cost of Freesync is lower, but it's not zero, and losing money on a G-Sync panel to buy a Freesync one is still added cost. That's without retail market BS if the demand spikes, or Nvidia either competing or full on dumping to neuter the impact. I see this as the problem that AMD has at the high end going forward. A lot of people moved to frame sync at a time when AMD was pretty much non-existent in that market, and G-Sync was a timebomb that Nvidia laid partially in that knowledge. The best thing for AMD and Freesync at this point would be for Intel to implement it in their iGPU drivers and in the new discrete line they're apparently working on.