Well, you're comparing a price for something this year compared to last year. Prices have always gone up Plus this is the year of premium nexus quality and prices. So can't compare to previous models I was talking about same year and same line of products Overall tho. I do agree there was no need to change to a premium line with the price tag. Maybe this is what Google needed to do to keep itself alive in the market. Phone prices are getting ridiculous, considering it's a product with a shelf life of 1 year and costs close to $1k.. If a salesmen at Jb Hi Fi said, pay 1k for this sound system, however you'll probably need to upgrade next year to keep up to date with next year's music. We'd all slap that guy in the face.