This phone is amazing. I'm going full ham and throwing everything at it and it just doesn't skip a beat. Camera is just blowing my mind at how good it is. Though I never experienced anything after a Nexus 5 haha. It's just marketing. It's a rebrand or alignment of hardware brands. Don't think too much into it. It's not really made by google, it's a HTC A9 shell with some pretty great changes.