Been doing a lot of homework recently on GPUs for a new build after being out of the loop since the the last GPU I bought (GTX1070) Have sort of settled on a RTX 2070 Super but it's not a hill I would die on if anyone has better suggestions. As I narrow down to which exact model I should fork out for, I've noticed there is a HUGE price gap between the 'entry level' and 'premium' models. I'm in Melbourne and just hunting around at a few of the local stores in my Area there's Colorful branded 2070 Supers for $750 (found via Ozbargain) with decent looking aftermarket coolers, then there's the Asus Strix Advanced for $1099 at PCCG (my usual go-to), with a bunch of MSI's, Inno3D's and Gigabyte's in between. From the cheapest (Colorful) to the most expensive (Asus Strix) the price jumps 42% and the benifits seem to be RGBs, a 60MHz factory overclock and little nicer looking cooler. Same 3 year warranty, same free game promo, same Nvidia GPU. At first the Colorful branding had me thinking it's a cheap generic and should run for the hills, but after a bit of googling they seem to have a decent rep and I'm tempted to give them a go. Sorry about the post length, just wanted some feedback to justify my purchase. Don't want to drop the cash and having immediate second thoughts~! Am I just a cheapskate or does the smart money go for the cheaper card here?