How much should a camera/photographic retailer add onto the cost price of a camera? Pretty simple question really but when you take into consideration things like: Level of service ... Staff knowledge ... Available stock on hand ... Warranty backup ... ... It all can get a bit thought provoking. Very cheap cameras (under $200) and very expensive cameras (over $3000) are a bit different, but in general, how much do you think a retailer with a bricks and mortar store, paying rent, wages, GST and tax ... should mark-up their cameras?