I still just dont understand this mindset. If its pitched towards the top tier of their users who are committed and love buying the gear, and they see where Sony is at.. then why not just produce the best they can straight up? Surely on first release if you capture the market and only promise to show where it can potentially go from here then you gain the extra trust from the user base that they are taking the wants of the market and producing the cameras for it. Yes Sony has had multiple generations up to this point, but then they were working their way through to where they are now by taking the market who wanted something different off the other brands. This is literally someone who is waiting for the time to switch. I have a Sony a73 already and I am blown away by the way it performs. However being that I have yet to commit, I could have easily gone to a different brand if it showed its commitment to that next line. I am not holding my breath for Canon in a couple of weeks.. and my switch is purely based around I came back from 3 months overseas and straight into my wedding season and I rather not rock the boat until I have time to make the switch in full. Anyway its just my 2c but I feel like we have a broad spectrum of the market here on the forums and I dont really see anyone saying wow this is blowing my mind I cant wait for this.