why would non FE cards, if they can't actually better, the nvidia heatsink/fans and temps just use the same setup? surely metal and fans and their placements are not copyrighted. and even if there is some such nonsense, surely nvidia would let them use the same "setup" to not cause themselves harm from overheating cards and bad public reaction. you're suggesting that only nvidia can make these cards cool enough and the retail versions from asus et al will just not be able to keep them as cool with 3 fans or whatever. i doubt that, but if so, wtf is stopping them from using the same type of fans (front/back) and same fins and exact "X" shape, etc, and just differentiate with colors, rgb bullshit and bundled games etc..