Hey all I have a build coming up with the ivy Bridge CPU (3770K) and I was hoping to get NOT a 680, but in fact a GTX660 instead, and get it watercooled as well. Only problem is that early predictions of the release stated April 12th for the 680, 660, and other lower models. Thing is, Ive only seen the 680 and cant dig up much on the 660. The reason Im so stuck on it is because I would rather pay less for the card and more on watercooling - After experiencing a pair of 8800GT's for 5 years with loud whiny fans, Im quite sick of the noise, as well as the boiling temps. I might have enough budget to get TWO GTX660's and have them both watercooled also, but it would cost a little too much to do with 680's. So if anyone has any handy info, especially on release dates and pricing, please dont hesitate to post what you know!