NVIDIA now bypassing board partners and selling retail

Discussion in 'Video Cards & Monitors' started by DarknRahl, Oct 5, 2010.

  1. DarknRahl

    DarknRahl Member

    Joined:
    May 9, 2010
    Messages:
    625
    Location:
    Morisset
    NVIDIA Moves Into Direct Retail Sales of Video Cards

    Interesting development. It seems nvidia either have a lot of stock their board partners don't wish to buy, they are trying to get brand awareness up at the expense of their board partners which seems a little wacky or things are getting a little grim financially.
     
  2. porridge

    porridge New Member

    Joined:
    Feb 25, 2004
    Messages:
    890
    Location:
    Sydney
    Undercutting your board partners is not a good move. I wonder what they are playing at.
     
  3. Smakked

    Smakked Member

    Joined:
    Nov 28, 2007
    Messages:
    2,071
    Location:
    Goldcoast
    I will wait for more detail i have seen board partners have plain nvida boxes in the past.
     
  4. Mau1wurf1977

    Mau1wurf1977 (Banned or Deleted)

    Joined:
    Jul 19, 2006
    Messages:
    13,706
    Location:
    Country WA
    This is more a tactical move to "send out a message" and keep the board partners in line.

    Nothing works better than a bit of fear and a new threat...
     
  5. NSanity

    NSanity Member

    Joined:
    Mar 11, 2002
    Messages:
    17,576
    Location:
    Canberra
    I read that this was for Best buy (and probably Futurestop) only.
     
  6. warcraft

    warcraft Member

    Joined:
    Dec 20, 2006
    Messages:
    937
    Location:
    SA
    Is this new ?, I thought Nvidia had always sold their cards retail ?
     
  7. SingAlong

    SingAlong (Banned or Deleted)

    Joined:
    May 30, 2010
    Messages:
    474
    Location:
    Sydney 2035
    PRICE WAR!!!! :eek: :lol:
     
  8. CAPT-Irrelevant

    CAPT-Irrelevant Member

    Joined:
    Sep 7, 2007
    Messages:
    6,088
    Location:
    Sydney
    No. Neither GPU company (NVIDIA/ATI) sell their respective cards straight up. They make the card then forward to a hardware manufacturer like ASUS and Sapphire to clock adjustments, rebrand THEN sell... at least that's my understanding :Paranoid:
     
  9. SingAlong

    SingAlong (Banned or Deleted)

    Joined:
    May 30, 2010
    Messages:
    474
    Location:
    Sydney 2035
    Sorta. Depends on the cards/lineup etc... Mostly happens with reference-design cards tho, until the hardware manufacturer make their own boards... :thumbup:

    I actually see it as a good thing. Either it works for them, by selling more cards at a lower price due to competition increasing, or they just get sunk by the hardware manufacturer, who will switch to only make AMD/ATI cards, and sink Nvidia in the process. :leet:

    Win-Win situation in my eyes! :lol: ;)
     
  10. DiGiTaL MoNkEY

    DiGiTaL MoNkEY Inverted Monkey

    Joined:
    Jun 28, 2005
    Messages:
    26,896
    Location:
    Melbourne, Victoria
    Yah, only applicable with their partnership with BestBuy, no other stores in the USA are currently doing the same deal.

    I'm guessing they are testing the waters to see how and if they sell. Considering the profits they can make by going direct to the retail.
     
    Last edited: Oct 6, 2010
  11. SingAlong

    SingAlong (Banned or Deleted)

    Joined:
    May 30, 2010
    Messages:
    474
    Location:
    Sydney 2035
    Definitely... A 30-40% (guesstimate) increase in revenue per unit would be good for their bottom-line I guess! :lol: :p
     
  12. DiGiTaL MoNkEY

    DiGiTaL MoNkEY Inverted Monkey

    Joined:
    Jun 28, 2005
    Messages:
    26,896
    Location:
    Melbourne, Victoria
    I doubt if many graphics products carry large margins considering how competitive the market is or can be at times.

    The difference between the price that nvidia sells its chips for and the margins AIB's put on top of that can just go into Nvidia's pockets..minus the packaging costs.
     
  13. SingAlong

    SingAlong (Banned or Deleted)

    Joined:
    May 30, 2010
    Messages:
    474
    Location:
    Sydney 2035
    They would need to be somewhat significant for them to take such a gamble with their partners you would think tho? :cool:
     
  14. Mr. Blue

    Mr. Blue (Banned or Deleted)

    Joined:
    Jun 17, 2009
    Messages:
    858
    Location:
    Melbourne
    If this leads to EVGA ATI .... oh ... my.... god
     
  15. SingAlong

    SingAlong (Banned or Deleted)

    Joined:
    May 30, 2010
    Messages:
    474
    Location:
    Sydney 2035
    It could. This definitely would give EVGA a reason to jump ship, like a lot of other manufacturers too I guess! :weirdo:
     
  16. e-penorZ

    e-penorZ Member

    Joined:
    Sep 23, 2007
    Messages:
    274
    Location:
    Perth
    Thats sort of what 3Dfx did towards the end... and it really backfired on them.
     
  17. SVD115

    SVD115 Member

    Joined:
    Sep 24, 2009
    Messages:
    874
    as much as ATI/Nvidia fan boys don't want to admit it, the other team (red or green) are needed, we win in the end with awesome performing GPU's for great dollars (5770/GTX460's) and really high end gear that just gets better and better!
     
  18. DiGiTaL MoNkEY

    DiGiTaL MoNkEY Inverted Monkey

    Joined:
    Jun 28, 2005
    Messages:
    26,896
    Location:
    Melbourne, Victoria
    3Dfx had a lot more issues than any connection with selling cards at retail.
     
  19. Bertross

    Bertross Member

    Joined:
    Feb 2, 2009
    Messages:
    13,330
    Location:
    Melb, CBD
    LOL XFX didnt wait long. Be interested to see what EVGA do, i really like them quality wise and its one of my top 3 brands id ever buy now.
     
  20. SingAlong

    SingAlong (Banned or Deleted)

    Joined:
    May 30, 2010
    Messages:
    474
    Location:
    Sydney 2035
    Yeap! Please EVGA Please, do some ATI/AMD-based Cards! :upset:
     

Share This Page

Advertisement: