No not really, the starting price of the 60gb was a bit much for most people..even the fans that love the playstation brand. Sony has cut out the stuff customers dont need (From many surveys). Well the RRP is 699 so you have to remember that, what retailers sell it for is up to them. Profits are good enough on the Bravia Series for retailers, i doubt they will discount prices as much as with the ps3. Its cheaper to produce (and sell), its been out longer with a lot of games avaliable, which is expected for a console thats been out longer than the Ps3. The Japanese are know to support their own companies (which isnt such a crazy idea). Price is a MAIN factor for most people, as soon as the 40gb ps3 came out in Japan sales rose 300%, with next year coming with so many exclusives, you'll find many people turning to the ps3 same as people did when halo 3 came out on the 360.