It is somewhat how things are now. The 3000 series of APU's are actually Zen+. I think that average Joe doesn't even know (or care) what a Zen is and just looks at the 3000/4000, if they even look at all. They go to their PC shop or Dell, etc. and just buy the one that the man said to. Job done. Not saying that you don't have a point, just that I think we all (myself included) sometimes lose sight of the fact that those people probably pay as much attention as I pay when I buy a car. My criteria is simple: four cylinder and full size spare. Beyond that my care factor is almost 0.