I was thinking of replacing my excellent 40in hisense with a 50in for my bedroom, so I started reading reviews and got put off somewhat. I've noticed that in many instances the manufacturers don't use their best tech below 55in, they downgrade the tech, and might even be doing a bait and switch, though not a 1000% sure on that. Anyway I noticed that the manufacturers are finally starting to take LCD seriously, though all is not well. I'm referring to mini LED, it's mind boggling they've taken so long to introduce mini LED, but it has the potential to make hexy oled redundant, granted its perhaps 1-3 yrs away from being near its peak. Hopefully this tech will improve and start to appear in the smaller tvs. Hisense have just released a 75in U9DG will 2 million LEDs. This means they're able to produce excellent black levels and brightness levels, and in theory have precise control of the mini LEDs enabling excellent PQ overall but especially in dark scenes. Dark scene and dark room performance have often been lcd weakpoints, but with very low blacks and the ability to control shadow detail, these new mini LEDs could be the best all rounders. Good during day or night and durable for extended gaming. Tcl are also making some expensive mini LED sets as well, but by all accounts even their mid range 4k and 8k mini LEDs are very good. Tcl and hisense are players these days, especially as Sony don't take their lcds seriously and Samsung need to get their shit together.