Except that when my iPhone does an upgrade for example, it doesn't wind up like this. My last phone went from iOS 6 to iOS 11 with every point release along the way without a problem. Initially I remember that iOS updates did reset or alter a couple settings (e.g., my Bluetooth kept being turned back on). But nothing like Windows feature updates. If Apple can work out it, why can't Microsoft? /EDIT: I was messing around in the Windows Store about to reinstall the Realtek Audio Console for some testing (long story short: I'm using headphones, it's pointless), when I saw this and thought it was amusing: Yes it does, it's activated and has been working for over a month now I double checked and it's still activated on my system - I used a legitimate Windows 7 retail key. The store still providing top quality MS reliability.