I'm sure the alcohol commission look at every application and decide based on how many Coles and Woolies are in the area and whether competition might hurt them. Realistically though you aren't missing much by not having liquor at Aldi. Their brand name stuff is usually dearer than places like Dan Murphy and their own brand stuff is an acquired taste. That's not to say it's all bad but it's definitely an individual taste. Their cider isn't bad for a 10 pack at $17 perm price when most other shops sell Somersby or Three Oaks only at that price on special. For me it tastes okay but I couldn't drink it exclusively. Their beer is very hit and miss, the light and low alcohol stuff tastes very watery where as the heavier stuff probably suits people who drink imported beer and like 330ml stubbies. Their wine seems to get a fairly good wrap from most people but I have no idea how it compares on taste or price because I don't buy it. Their bourbon is fine if you mix it with something like coke but it's not a money saver if you like bourbon neat and with taste and their Bayleys rip off is pretty close in both taste and price to Bayleys. The biggest PITA about Aldi liquor is if your are an early morning shopper and are coming through the register before 9am. There is always someone at the register bitching that they can't buy booze because their watch says it's 9am when it's only 8:55am. They don't want to understand that the registers can't actually scan booze through until the clocks they get time from say 9am and it makes no difference what time the customer thinks it is.